Stop Selling Tune-Ups. Start Printing Money.
Stop Selling Tune-Ups. Start Printing Money. | HVAC Profit Accelerator Series – Week 2
Want to Hear Something That Might Sting?
If you're still selling $89 tune-ups and hoping for callbacks in spring, you're not running a business, you’re running a lottery ticket with a wrench.
🔥 Most HVAC companies treat maintenance plans like a brochure buried under the front seat.
The ones getting rich?
They’ve turned that “optional add-on” into a revenue machine.
Series Overview: HVAC Profit Accelerator (Fall Series)
Here’s where we are:
✅ Week 1: Turn a Dead HVAC Season Into a Goldmine
✅ Week 2: Stop Quoting Tune-Ups, Start Selling Year-Round Memberships (Today)
📌 Week 3: Holiday Promotions That Actually Drive Profit
📌 Week 4: Set Up Your Team for a Q1 Blitz, Without Burning Out
What You’re Going to Learn Today
How to build, sell, and scale a high-retention maintenance membership program that generates revenue all 12 months, whether it’s 90° or 19° outside.
Why This Matters Right Now:
Your winter slow season is coming.
Cash flow dries up.
Your best techs get antsy and start sniffing around.
Memberships fix all of it.
✅ Cash in the bank
✅ Steady work
✅ Techs stay busy, and loyal
Why Most People Get This Wrong
Most contractors try to sell service agreements like this:
👉 “We have a maintenance plan if you’re interested.”
💀 That’s not a pitch. That’s a whisper into a profit vacuum.
🔥 The truth? People will pay MONTHLY for peace of mind, faster service, and zero surprises.
The Truth About Service Agreements
You’re not selling “maintenance.”
You’re selling:
✅ A safer home
✅ VIP access
✅ Predictable performance
✅ Emergency avoidance
3 Steps to Build a Membership That Actually Makes You Money
🔥 Step 1: Structure It for Simplicity & Retention
The $19/Month “Comfort Protection Plan”
✅ Bi-annual system tune-ups
✅ No trip charges
✅ 15% off repairs
✅ VIP emergency scheduling
✅ “No breakdown guarantee”
💡 Keep it under $25/month. Bill monthly. Auto-renew.
No contracts. No confusion.
Customers won’t cancel what they forget they’re paying for, and love having when things break.
💸 Step 2: Make It the Default, Not the Add-On
Every CSR, every tech, every estimate should say:
💬 “We’ll get you taken care of under our Comfort Protection Plan, which includes your tune-ups, discounts, and emergency access. That way you’re always covered.”
💡 Want to 3x conversions?
✅ Train techs to offer it BEFORE the service is done
✅ Include the first month free on every paid repair
🔥 It’s not an “upsell.” It’s protection. Sell it like insurance, with benefits, not specs.
📈 Step 3: Track It, Stack It, Automate It
You’re not just building maintenance plans, you’re building your recurring revenue floor.
Use:
✅ Jobber, ServiceTitan, or Housecall Pro to auto-bill
✅ Monthly reporting to track MRR (monthly recurring revenue)
✅ Quarterly contests to reward your top closers
Want to see what 100 members at $19/month looks like over 12 months?
💥 Try the calculator at TheProfitSimulator.com
Your 5-Day Action Plan
Day 1: Price and name your membership program
→ Include at least 3 benefits that make it “no-brainer”
Day 2: Create the enrollment script
→ Train CSRs and techs: “We’re including this in your service today…”
Day 3: Add it to invoices, website, and emails
→ Customers can’t buy what they don’t see
Day 4: Launch a “Founding Members” special
→ “Join by Nov 30 and get your first month free + $50 future repair credit”
Day 5: Simulate the growth
→ Visit TheProfitSimulator.com and plug in your numbers
Common Objections Handled
“What if they don’t want another monthly charge?”
→ Position it as saving money on breakdowns, not spending money on tune-ups.
“My techs hate selling.”
→ They’re not “selling”, they’re protecting the customer from future pain. Incentivize them $25–$50 per signup.
“What if people cancel?”
→ Most won’t, if the value’s clear and it’s auto-billed. Even if they do, they already paid you for months during slow season.
Bottom Line
You don’t need more $89 tune-ups.
You need 500 clients paying you $19/month while you sleep.
If you want freedom, recurring revenue is your oxygen.
Coming Next Week
Holiday Promotions That Actually Drive Profit
✅ No gimmicks.
✅ No “Black Friday” fluff.
✅ Just a Q4 campaign that fills your calendar with work you actually want.
Your Next Step
✅ Use TheProfitSimulator.com to model what even 50 service agreements do to your cash flow
✅ Turn every job into 10 referrals with The Marketing Hero System
✅ Want help building a business worth buying, and a life you don’t need to escape from?
👉 Join The Growth Room, the mastermind group where HVAC pros scale with clarity, cash flow, and confidence:
Join Here →
To your recurring revenue,
Jim Cosmas
