Holiday Deals Are for Retailers, You Need a Holiday Profit Play │ HVAC Profit Accelerator Series – Week 3

Here’s What I Wish Someone Had Told Me…

The holidays are the biggest blind spot in the HVAC calendar.

Most contractors:
❌ Go quiet in November
❌ Assume no one buys HVAC in December
❌ Waste “holiday promos” on low-margin one-off deals

🔥 Meanwhile, the smart companies are:
✅ Selling long-term value in a seasonal wrapper
✅ Building brand recognition while driving short-term profit
✅ Filling the calendar for December AND January

Let’s get you there.

Series Overview: HVAC Profit Accelerator (Fall Series)

• ✅ Week 1: Turn a Dead HVAC Season Into a Goldmine

• ✅ Week 2: Stop Quoting Tune-Ups, Start Selling Year-Round Memberships

• ✅ Week 3: Holiday Promotions That Actually Drive Profit (Today!)

• 📌 Week 4: Set Up Your Team for a Q1 Blitz, Without Burning Out
  

What You’re Going to Learn Today

A no-fluff, 3-step strategy to craft and sell a high-profit, low-labor holiday HVAC promo that drives revenue now and books future business, without looking like a desperate deal-a-day promo.

Why It Matters Right Now:

• Everyone else is going quiet.

• Your customers are spending money, but not with you.

• The right offer this month can fill your schedule AND lock in loyalty for 2024.

Why Most Contractors Get This Wrong

The “holiday promo” you see everywhere?
👉 “10% Off a Tune-Up”
👉 “$500 Off New Installs”
👉 “Book Now, Save Later”

💀 It’s generic. It’s forgettable. It’s unprofitable.

🔥 The best holiday campaigns:
✅ Sell future value
✅ Position you as the trusted brand
✅ Turn winter calls into long-term contracts

3 Steps to Create a Holiday Promo That Prints Profit

🎁 Step 1: Build a “Winter Comfort Upgrade” Bundle

This isn’t a discount, it’s a bundled offer stacked with value.

Example Package:
❄️ Winter Comfort Upgrade – $179
✅ Full heating system safety inspection
✅ Smart thermostat check
✅ Carbon monoxide test
✅ Emergency response priority for 6 months
✅ $100 credit toward any January repair or install

🔥 Total value = $379+
💰 Offer it for $179 through Dec 31

Why It Works:

• Feels urgent, seasonal, and high value

• Easy upsell into membership plans

• Locks in January cash flow

💬 Step 2: Pre-Sell 2026 “Comfort Credits”

Use November–December to plant seeds for Q1 revenue.

Offer:
✅ $100 “Comfort Credit” toward any 2026 install
✅ $50 off a 2026 tune-up (when pre-paid now)
✅ $0 diagnostic fees for early-bird bookings

💡 Frame it as a gift: “Give your HVAC system the attention it deserves after the holidays, without the stress.”

🔥 Combine it with a holiday greeting campaign and BOOM, you’re nurturing leads into Q1 without chasing them.

📈 Step 3: Run a 10-Day “12 Deals of HVAC” Campaign

This one fills your calendar AND makes you visible.

Pick 12 simple, no-cost or high-margin service offers. Promote one each day for 10 days across email, social, and SMS.

Examples:
🧰 Free filter delivery with any furnace check
💥 Surge protector upgrade for $99
🛠️ Priority scheduling with every repair
🌬️ Buy 2026 maintenance now, get 1 month free

🔥 Add urgency: Each deal expires at midnight. New one drops the next day.

Why It Works:

• Creates urgency + engagement

• Highlights services customers didn’t know they needed

• Stays fun and relevant without devaluing your brand

Your 5-Day Action Plan

Day 1: Build your “Winter Comfort Upgrade” offer
→ Price it, bundle it, and write the pitch

Day 2: Design a holiday email campaign
→ Start with your list, segment if possible, send 3x this week

Day 3: Script the “Comfort Credit” offer
→ Train techs to pitch it as an early-access bonus for 2026 work

Day 4: Plan your 12 Deals campaign
→ Pick 10–12 promos, write the blurbs, schedule emails/social posts

Day 5: Use TheProfitSimulator.com to forecast Q4 revenue lift from your offers

Common Objections Handled

“Nobody wants HVAC during the holidays…”
→ False. Nobody wants basic HVAC marketing. People will buy peace of mind and preventive protection if you pitch it right.

“Holiday deals feel tacky or desperate…”
→ Not if you lead with value and scarcity. This is positioning, not panic.

“We’re too short-staffed to push promotions…”
→ Then stop discounting and start bundling. More profit per job = fewer jobs required.

Bottom Line

The holidays don’t have to be slow.
They can be your most strategic, high-margin, and brand-building time of the year.

But only if you stop following the crowd, and start leading your market.

Next Week: Set Up Your Team for a Q1 Blitz, Without Burning Out

Your team is tired. Your leads are cooling. But January is where the pros pull away from the pack.

🔥 Next week we’ll show you how to:
✅ Rally your team without overworking them
✅ Use slow weeks for training that multiplies ROI
✅ Build the Q1 machine that makes spring rush optional

Your Next Step

✅ Simulate your December-to-January cash flow with TheProfitSimulator.com

✅ Stack referrals while promoting your holiday offer with The Marketing Hero System

✅ Ready to build a business worth buying, and a life you don’t need to escape from?
👉 Join The Growth Room:
thebluecollarwave.com/growth-room

To your profit,
Jim Cosmas