The Grass Isn’t Greener—You’re Just Undercharging for the Lawn

Let’s start with the painful truth:

Most landscapers are running full crews, packed schedules, and still can’t scale.

Why?

Because they’re:

❌ Pricing like part-timers
❌ Saying “yes” to everything
❌ Doing $300 jobs for $100 margins

And then wondering why they’re exhausted and still broke.

This is Week 1 of the Landscaping Profit Accelerator Series—your playbook for building a lean, profitable, and fully systemized landscaping business that works even when you take a day off.

Here’s what’s coming:

Week 1: The Grass Isn’t Greener—You’re Just Undercharging for the Lawn ✅ (Today!)

Week 2: How to Build a Seasonal Subscription Model That Pays You Year-Round

Week 3: Tiered Pricing for Outdoor Services – Why Most Landscapers Price Themselves Broke

Week 4: Referral Roots – Turn Your Customers into a Constant Stream of Free Leads

Week 5: Systemizing & Scaling – Build a Landscaping Business That Doesn’t Depend on You

Step 1: Stop Pricing with Emotion—Start Pricing Like a Business Owner

🔥 “I don’t want to scare off the customer”
🔥 “I’d never pay that much for lawn care”
🔥 “If I charge more, they’ll go with the cheaper guy”

That thinking is the death of profitability.

You’re not selling lawn care. You’re selling:

✅ Pride of ownership
✅ Time freedom
✅ A beautiful home that makes the neighbor jealous

Here’s the new rule:

If you’re not hitting 50% gross profit minimum, you’re not charging enough—period.

✅ Know your overhead
✅ Price for profit, not to “compete”
✅ Package your services to increase perceived value

Step 2: Kill the One-Off Jobs That Kill Your Calendar

Most landscapers are stuck in a cycle of:

❌ Drive across town for one $150 cut
❌ Squeeze in a $200 mulch job between two full days
❌ Say yes to everything, even the low-margin stuff

That’s not growth—that’s madness.

Instead, filter every request like this:

🚫 One-off work that kills profit = decline or upcharge hard
✅ Recurring contracts that fit your routes = lock it in
✅ High-ticket projects = priority scheduling

Say this on every quote:

"We prioritize recurring clients and premium installs. If this is a one-time job, I’d recommend X rate or a maintenance package that includes it at a better value.”

Step 3: Offer What the Cheaper Guy Can’t Touch—Peace of Mind & Professionalism

Your customer isn’t hiring you because you own a mower.

They’re hiring you because they’re sick of:

❌ No-shows
❌ Missed edges
❌ Crews leaving grass on the sidewalk

Sell THAT difference.

✅ Show up in uniform.
✅ Send text confirmations.
✅ Offer “White Glove Lawn Service” with premium branding.

Price creates perception.

Want to attract high-value clients? Stop charging like a broke college kid with a weed eater.

Bottom Line: Stop Cutting Grass for Pennies—Build a Business That Prints Green

The best landscapers:

🌱 Don’t chase low-ball work—they filter it out
🌱 Don’t justify price—they justify value
🌱 Don’t work more hours—they work smarter routes, better clients, higher margins

If your schedule is full but your bank account isn’t…

👉 Grab a Free Copy of My Book: “Double Your Home Service Profits Without Spending a Dollar More on Marketing”

Grab a Free Copy of My Book

Next Week: How to Build a Seasonal Subscription Model That Pays You Year-Round

🔥 Most landscapers have a “busy season” and a “panic season.”
That ends next week.

I’ll show you how to:

✅ Lock in recurring revenue for every season
✅ Get paid even when lawns stop growing
✅ Create cash flow consistency 12 months a year

See you then. Bring your mower—and your mindset. 🌱💰


To Your Success,

Jim Cosmas

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