Tiered Pricing for Outdoor Services 

Tiered Pricing for Outdoor Services – Why Most Landscapers Price Themselves Broke

🚨 Let’s get brutally honest: if you’re still giving customers ONE price, you’re leaving thousands on the table—every single week.

Most landscapers do this:
❌ One flat quote
❌ No upsell path
❌ “Take it or leave it” proposals

And then they wonder why they’re always haggled down… or ghosted completely.

🔥 Meanwhile, the pros are closing 30–50% higher tickets using one powerful strategy:
Tiered Pricing.

This is Week 3 of the Landscaping Profit Accelerator Series, and we’re flipping your pricing strategy from reactive to revenue-generating.

✔ Week 1: The Grass Isn’t Greener—You’re Just Undercharging for the Lawn ✅
✔ Week 2: How to Build a Seasonal Subscription Model That Pays You Year-Round ✅
✔ Week 3: Tiered Pricing for Outdoor Services – Why Most Landscapers Price Themselves Broke ✅ (Today!)
📌 Week 4: Referral Roots – Turn Your Customers into a Constant Stream of Free Leads
📌 Week 5: Systemizing & Scaling – Build a Landscaping Business That Doesn’t Depend on You

Step 1: Stop Offering One Quote—Start Offering Three

💡 When you give people one price, they’ll either say yes or… they’ll shop around.
When you give them options, they feel in control—and more often than not, they’ll choose the middle or top package.

🔥 Here’s how it looks:

Job: Front Yard Refresh
💸 Basic: $1,950 – mulch + trimming
💵 Better: $3,150 – mulch, trimming, new shrubs, weed barrier
💰 Best: $4,750 – all of the above + lighting accents + seasonal color plants + maintenance plan

✅ Let the customer choose their experience—you just positioned yourself as a premium provider.

Step 2: Anchor Your Value with Outcomes—Not Tasks

If your quotes list things like “12 yards of mulch, 4 labor hours,” you’re already losing.

🔥 Sell the transformation, not the inputs:
❌ “Trimmed bushes + new sod + stone path”
✅ “A crisp, elegant entryway that boosts curb appeal and resale value”

💡 Don’t describe what you’re doing. Describe what they get and how it feels.

People pay for emotions, not ingredients.

Step 3: Use Tiered Pricing to Eliminate Discounting Forever

Tired of being asked for a discount?
🔥 Tiered pricing fixes that.

If someone says, “That’s more than I expected…”
You reply:
"Totally understand—that’s why we have three levels. Let me walk you through them."

✅ You’re not dropping your price. You’re guiding them to a better fit.
✅ You stay in control. They feel like they’re getting value.
✅ You preserve profit and credibility.

💰 Most choose the middle package. Some will go premium. Either way, your average ticket climbs—and you didn’t have to “sell” anything.

Bottom Line: Price Like a Pro or Compete With the Low ballers Forever

The best landscapers:
🌱 Don’t quote like amateurs—they build pricing like strategists
🌱 Don’t justify cost—they demonstrate value
🌱 Don’t race to the bottom—they raise the ceiling

If your pricing strategy fits on a napkin…
It’s time for an upgrade.

👉 Grab a Free Copy of My Book: “Double Your Home Service Profits Without Spending a Dollar More on Marketing”
Click Here to Download

Next Week: Referral Roots – Turn Your Customers into a Constant Stream of Free Leads

🔥 Want leads without paying Google a dime?
Next week, I’ll show you how to:
✅ Turn every happy customer into a megaphone
✅ Engineer a referral machine that runs 24/7
✅ Close high-quality leads with zero marketing spend

We’re planting seeds next week—and they’ll grow revenue trees. 🌳💰